January 22nd thru the 26th is Clean Out Your Inbox Week! It's super easy to go into email overload, especially if you regularly sign-up for email lists and groups through various social media sites (I use Digest options whenever possible).
I manage and run multiple consulting jobs as well as my own businesses. On an average day, I receive a couple hundred plus emails. Thankfully, I don't have to read them all in one sitting or that's all I'd be doing, all day every day.
There is a huge push to be everywhere and use social schedulers (Automation tools like Hootsuite). I'm going against the grain on this one: You don't have to be everywhere (who has time for that) and you don't necessarily want an automation tool.
Why? It doesn't matter if you are selling a service, product or writing a blog-social media is about building relationships. You won't effectively build relationships if you are posting the same type of content everywhere. Remember, each social outlet has different demographics. If you are posting different, targeted content everywhere, how do you find the time to operate the rest of your business?
Social Media is a big part of everyday living for a large portion of people, including time spent on social media as part of your business or professional life. It's very easy for it to become a distraction or overwhelming experience. Here are some tips to help you manage your social media time wisely:
Do you advertise your business locally? Are you utilizing local bulletin boards? If not, it's an awesome and FREE way to advertise your goods or services so I highly recommend adding them to your marketing mix!
Here are some tips to help make your Bulletin Board advertising more effective:
Bring tape and push pins with you, as you'll find both types of bulletin boards. It's much easier to be prepared than to try to hunt down just one more pin to help support your flyer.